The Art of the Deal
Today marks the 100th day of Trump's second term. On April 2, he declared it "Liberation Day," describing the announcement as "one of the most important days in American history." Since then, Trump’s tariffs have launched global trade wars.
If you have read the book “The Art of the
Deal,” co-authored by Donald J. Trump and journalist Tony Schwartz, it is easy
to understand the logic behind his tariff war this time.
Does it
work? At least, aside from China, judging by the complete begging for mercy,
eager flattery, and a few weak words of false toughness from various countries,
there seems to be some effect.
Summary
of the book's key points: Trump's Nine Tips for Negotiation
1. Think
Big
Don't be
modest. You should make your offer so high that people wonder if you are
joking. Consequently, people will think you know something they don't.
2.
Maximize Attention
Negotiations
occur as conversations at the table and a propaganda war outside it. He often
speaks to the media to shape the atmosphere before entering the negotiating
table.
3. Use
Leverage, Real or Imagined
Whether
you have leverage doesn’t matter if you make the other party believe you do.
The one who knows how to bluff is the winner.
4. Fight
Back Hard
Don't
show weakness. Even if you lack chips, you should convey the attitude of
"I can burn the whole board". This is a deterrent approach, not a
rational analysis.
5. Play
to People’s Fantasies
Don't
talk about reality; that's boring. Focus on dreams, reconstruction, and
restoring the city's glory. If you speak persuasively enough, they will help
you settle the bill.
6. Never
Apologize
Even if
you mess up, claim it was part of a grander strategy. Others are always
mistaken, and you are just too avant-garde.
7. Always
Be Vague on the Plan
The
details are someone else's business. All you have to do is say, "This will
be an amazing project," and "Believe me, this will be a
success."
8. Make
Everything a Win
Even if
you only receive a small amount, you should still say, "I only wanted this
part, a perfect ending."
9. Stay
on the Offensive
You must
take the initiative in any situation. By not negotiating, you are choosing the
other side; by not yielding, you are testing them.
Final
Thoughts:
Are you
approaching your affiliate marketing as a side hustle or as a legitimate
business venture?
Donald
Trump’s legendary book The Art of the Deal reveals a mindset that transforms
“ordinary” into “extraordinary.” When applied intelligently to affiliate
marketing, these principles can result in genuine, scalable success.
To your
success,
The
Flexible Futurist
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